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LINX COMMUNICATIONS TARGETS ONE-NUMBER SERVICES FOR SMALL-MEDIUM BUSINESS MARKET
Marketing Campaign To Focus on Promoting LinxConnect to Burgeoning Small Business Sector
Newton, Mass. - February 28, 2000 - Linx Communications, Inc., a leading communications Application Service Provider (ASP) delivering web-enabled unified communications and messaging services, today announced it is targeting its LinxConnect one-number service to the small to medium-sized business sector through a new marketing campaign. Beginning this week, a multi-faceted marketing campaign will introduce the features and benefits of one-number services to the growing number of small businesses throughout Boston and surrounding New England communities.
Linx' campaign, created by its agency Pagano, Schenck and Kay of Boston, will feature radio spots, magazine and newspaper advertisements and direct mail. The campaign will highlight how LinxConnect services can link cell phones, office phones, home phones, pagers and faxes, enabling busy professionals and individuals to easily keep in touch with clients, customers, prospects and business associates.
Linx' easy-to-use, web-enabled communications services give on-the-go people complete control over their phone calls, faxes and messages at any time, from any location. Linx services save time and money while eliminating the frustration of "telephone tag." LinxConnect services can work with a customer's existing local phone number or customers can receive a new local or toll-free phone number.
"We are very excited to kick off this marketing campaign focusing on the small and medium business sector. This growing market is full of people with unique and dynamic communications needs because they aren't always at their offices. They do a lot of work on the road, telecommuting or from remote offices," said Joe Gately, president and CEO of Linx Communications. "Linx is a logical solution for the very real communications challenges for these businesses. It eliminates the need to give out different phone numbers for their office, home office, mobile, pager and fax. It makes them more productive by putting them back in control over their incoming phone calls and messages."
LinxConnect, Linx' flagship service, is a powerful, web-enabled one-number service that streamlines multiple communications tools (voice, wireless, messaging, fax) into a single local or toll-free number. By combining disparate devices into a single number, LinxConnect makes users more reachable and accessible while allowing them to better prioritize important calls and messages. LinxConnect features LinxWeb, a robust personal communications web portal that allows users to listen to voice messages, view faxes, manage communications, and initiate real-time call connection via the web.
Linx also offers an ideal solution for business customers with growing communications needs. LinxOffice is a powerful, pay-as-you-go "virtual phone system" service that can be customized to meet a company's specific communications requirements. With LinxOffice, businesses enjoy the benefits of a comprehensive office phone system, without the hardware and maintenance costs typically associated with a PBX system.
National Linx Network
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